Written by Megin Potter | Photos by Super Source Media Studios
{From the 2024 Home & Lifestyle Magazine}
Changes come to Torell’s Carpetland ahead of its 50th Anniversary in Saratoga Springs.
Founded 77 years ago in Amsterdam, Torell’s Carpetland was started by James Morrell and his brothers-in-law; Vito and John Torani. By combining their last names, they formed the name “Torell,” and it has remained intact since - through four generations, and lots of big changes.
Beginning in the “Carpet City” with a modest 600 sq. ft. building, Torell’s Carpetland grew to a substantial 25,000 sq. ft. It eventually closed 20 years ago after the Mohawk River overflowed its banks, causing a devastating flood.
In 1974, attracted by the opportunities (and the racecourse!) in Saratoga, Jim Morrell opened a second location on Church Street.
Invested in Outstanding Service
Through the years, Torell’s Carpetland shared the Saratoga space with a children’s clothing store owned by Mary Eckert in the 1980’s, and Connie Gleason ran the Mailing and Shipping Center there for 19 years, recalls Cathy Rathburn, who worked with Jim since 1978.
“He was always pleasant and there for the customer,” she said. Knowledgeaable and invested in providing outstanding customer service, he formed strong connections to industry leaders, including NRF Distributors’ founder, Norman Pomerleau.
Like his father and grandfather before him, Jim was dedicated to the family business. He worked until his passing last year at the age of 73, while in the midst of their move to a new Saratoga location.
New Location, Same Dedication
Formally the home of Napa Auto Parts, the 5,500 sq. ft. building now housing Torell’s Carpetland, at 11 Aletta Street, is filled with thousands of flooring samples. Cathy is still there, doing “a little bit of everything” while also managing sales and accounts,
“We’ve just had so many wonderful customers over the years, and some, we still have,” she said. “The generations are staying with us. It’s nice to see the families come in and to keep watch of how the children grow.”
“Without Cathy, we’d be in the ground,” added Kate Morrell, Torell’s Carpetland’s current owner. She started working at the family business at 12 years old.
“Here, it’s a clean slate. It’s easier to park and busier. On Church Street, we blended in. Here, we stick out.”
The Enduring Appeal of Wood
Carrying a large selection of carpets, area rugs, hardwood, luxury vinyl, tile, cork, and plank flooring, Torell’s Carpetland has what you need to match the character of your home.
“I try to stay away from trends because as fast as they come in, they go out,” said Kate.
For older homes, the enduring quality and style of hardwood will always be in fashion but for some, the moisture-resistant qualities of engineered wood are more appealing. Wood planks in a thinner 2” width are often used in the older homes, while smooth maple suits mid-century styles, and the regal 9.5” width (with knots and saw marks) attract those wanting a rustic farmhouse look.
Smart, Safe & Sustainable
Instead of stark, linear patterning on carpet, Kate advises going with something more subtle. Organic beige and wheat tones are popular, as are “green” carpets.
Made from 100% untreated wools with natural jute backing and adhesives, manufacturers like Nature’s Carpet and Godfrey Hirst are using softer, smoother fibers free from the chemical treatments and insecticides that can irritate sensitive skin.
Non-toxic and made from renewable resources, these carpets can last two or three times longer than synthetic alternatives. They are also biodegradable, as to not clog up landfills when it is time to dispose of them.
For a natural, multi-functional, environmentally-conscious, and hypoallergenic flooring material, cork is a go-to favorite.
Come see, touch, and experience all the flooring options at Torell’s Carpetland, 11 Aletta Street, Saratoga Springs, and find them online on Facebook @Carpetland Saratoga.
